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I'm The Cheese: Dog Training and Behavior Modification

This is a logo designed for I'm the Cheese: Dog Training and Behavior Modification. I was commissioned to redesign the company's logo. My concept was to update the design to look more formal or corporate. I wanted a closed-circuit design where each element guided the eye to every other element in a circular route. The slice of cheese is the only spot of color an instantly draws the eye of the viewer.